2008 Olympic Torch Relay Planned Route and Torch Design unveiled

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The Torch Relay Planned Route and the Torch Design are two significant steps toward the 2008 Beijing Olympics. The magnificent design of the torch adds a uniquely Chinese flavor, and the Beijing 2008 Torch Relay promises to be a "Journey of Harmony" that will be remembered for a long time to come.

The Slogan of the Beijing 2008 Olympic Torch Relay

The slogan of the relay is "Light the Passion Share the Dream".

The slogan is highly expressive of the theme and distinctive in sentence structure. "Light the passion" captures the spirit of Olympic Torch Relay and is inspiring. "Share the Dream" falls within Olympic language terminology and correlates with the staging concepts of the Beijing Olympic Games and its "One World One Dream" slogan. The slogan is simple, meaningful and easy to remember, read and share.

The Logo of the Beijing Olympic Torch Relay

The Logo of the Beijing 2008 Olympic Torch Relay owes much of its inspiration to the traditional concept of "fire phoenix", and presents the image of two runners holding the Olympic Flame high. As ancient Chinese legend has it, phoenix is the king of all birds, and symbolizes good fortune, eternity, nobility and happiness. The use of the phoenix image in the Torch Relay logo conveys the idea that the Torch Relay will send the best wishes from the Beijing Olympic Games to people all over China and the rest of the world.