CCTV-9 Viewers' Questionnaire (2001)(You do not have to do the questionnaire if you have never watched CCTV-9) CCTV-9 Viewers’ Questionnaire 1.You are Chinese living outside China     Non-Chinese living outside China Chinese living in China          Non-Chinese living in China 2.You are under 30                         30-40 41-55                            above 55 3.What level of education have you had? high school                      under-graduate graduate                         post-graduate 4.What is your occupation? Business people                  Educator or researcher Engineer or technician           Administrator Student                          Journalist artist                           social worker tool operator                    others 5.How long have you been in China? All my life                      More than 5 years in total 1-2 years in total               less than 6 months in total 6.From which media do you usually get information about China? CCTV-9                           China Daily and other English news publication China Radio International        Local media at where I live CNN                              BBC World Service Internet newsletters 7.How often do you watch the English program of CCTV-9? almost every day                 once every 2-3 days once every week                  seldom 8.Why do you watch the English program of CCTV-9 ? because it gives the information I want because it is a good window on the Chinese people"s life because it gives unique entertainment because it helps my language study because it helps my businesses in China others 9.What kind of programs do you like MOST/LEAST from CCTV-9?The program you like MOST Learning Chinese                Around China News Asia                       Kungfu Dialogue                        CCTV News Chinese Cooking                 Centre Stage Music Box                       Worldwide Watch 10.What kind of programs do you like MOST/LEAST from CCTV-9?The program you like LEAST Learning Chinese Around China News Asia Kungfu Dialogue CCTV News Chinese Cooking Centre Stage Music Box Music Box 11.How do you rate the credibility of CCTV-9? high fairly high passable fairly low low 12.If your answer to the above question is "low", please give reason. coverage is not professional enough language is biased ideology content that I do not agree picture China better than it actually is it is controlled by the government not enough background information to the reported events not enough exposure of the negative side of China 13.How truthfully does CCTV-9 portray China? Mostly true Too much good aspect Too much bad aspect Irregular 14.How truthfully does CCTV portray the western countries? Mostly true Too much good aspect Too much bad aspect Irregular 15.How truthfully does CCTV portray the developing nations? Mostly true Too much good aspect Too much bad aspect Irregular 16.What areas need improvement? government media policy editorial policy programming design reporting skill technical quality self-promotion language proficiency 17.Has CCTV-9 changed your view on China? To what effect? Yes. Changed from negative to positive. Yes. Changed to be even more positive. Yes. Changed from positive to negative. Yes. Changed to be even more negative. No change.

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