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| Video on demand: CCTV Spring Festival Gala |
| CCTV.COM 2003-01-19 16:01:31 |
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The Spring Festival, one of the most important Chinese traditional festivals, is around the corner. It has become a most important celebration for many Chinese at home and abroad to watch CCTV Spring Festival Gala on the eve of the Chinese Lunar New Year. In order to promote the classic programs on the gala over the years, CCTV.com has elaborately produced some magnificent high－definition videos of highlights on the gala shows over the past five years. For the web surfers and those overseas Chinese who cannot make it for the live show on TV for various reasons, clicking the videos online makes for easier access to the festive activity.
 CCTV.com has leased a foreign high performance transmission network, in order to guarantee the smooth transmission of signals on the web, which is particularly significant for netizens overseas. The resulting high cost of operation, however, compels us to charge fees on these videos. The adoption of the charging system, on the one hand, can successfully limit the traffic on the web to ensure quality shows for CCTV.com registers, and on the other hand, helps reduce the operation expense of CCTV.com’s cooperating companies. In the future, more and more CCTV classics will be presented this way, which is expected to gain support of CCTV.com surfers worldwide.
 An old Chinese saying goes like this: people become most homesick upon festivals. On the night of Jan. 31（the eve of the Lunar New Year）, CCTV.com will make a live broadcast of 2003 CCTV Spring Festival Gala through the web. Only netizens who have paid fees are able to watch the video. Please pay attention to announcements on this web site. Happy Spring Festival to you, our dear friends！
CLICK HERE TO ORDER VIDEO >>
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