Amazon.com Inc. founder and Chief Executive Officer Jeff Bezos holds the new Kindle 2 electronic reader at a news conference in New York where the device was introduced, February 9, 2009. The Kindle 2, the latest incarnation of the digital book reader is a slimmer version with more storage and a feature that reads text aloud to users. (Xinhua/Reuters Photo)
Amazon.com Inc. founder and Chief Executive Officer
Jeff Bezos holds the new Kindle 2 electronic reader
at a news conference in New York where the device was 
introduced, February 9, 2009. The Kindle 2, the latest
incarnation of the digital book reader is a slimmer 
version with more storage and a feature that reads 
text aloud to users. (Xinhua/Reuters Photo)

While unveiling the new product, the company also announced that Stephen King, the U.S. writer of horror novels, is releasing a novella, "Ur," which will only be available on Kindle.

The first Kindle was launched in November 2007. But Amazon has not released any sales figures so far.

Some analysts last week estimated that in 2008, Amazon sold 500,000 Kindles, a figure higher than expected.

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Editor:Yang Jie