csm公司简介

　　央视-索福瑞媒介研究有限公司(简称CSM)是央视市场研究股份有限公司(CTR)与世界领先的市场研究集团——TNS合作成立的中外合资公司，于1997年12月4日在北京注册成立。公司致力于专业的受众视听率研究，以及体育赞助评估研究的调查服务。

　　TNS是世界上排名第二的市场研究集团，在全球70多个国家开展大专业调查和咨询服务。TNS拥有最优秀电视收视率分析软件，在欧洲已拥有几十年的电视观众调查经验，目前在全球25个国家进行电视受众调查服务。

　　CTR市场研究是国内最大的市场研究公司，拥有中国最大的媒介、全国读者调查和消费者固定样组的调查网络。CTR在中国已有10多年的电视观众收视调查经验，对本地市场的了解和熟悉无人能够比拟。

　　CTR市场研究和TNS集团的合作，使CSM在当今世界纷纭复杂的市场中脱颖而出，既拥有丰富的本土经验，又具备先进的国际调查水准。公司所拥有的收视率调查系统具有健全的组织结构、科学严密的管理制度、不断扩大的调查对象、先进可靠的技术设备和最优秀的分析服务软件。经过短短几年的运营，CSM已成为中国规模最大、最具权威的收视率调查专业公司。

　　CSM拥有世界上最大的电视观众收视调查网络。至2005年1月份，CSM建立了覆盖全国225个城市的调查网，包括1个全国测量仪调查网、3个测量仪省网、30个测量仪城市网，以及20个日记卡省网、94个日记卡市网。样本总规模达到36,000户，122,000人，对全国超过1,000个主要电视频道的收视情况进行全天候不间断的监测。

　　将世界先进的收视监测技术运用于不断发展的市场是CSM始终追寻的目标。为满足电视媒体、广告行业对收视调查服务的需求，CSM在已完善的全国日记卡调查的基础上，把当今世界上最先进的电视观众测量技术“人员测量仪”引进中国，以提供更及时、更准确的调查数据。CSM引进了TNS集团最新一代人员测量仪，至2005年1月，CSM已在全国范围内建立了超过9,000户人员测量仪调查系统，并在北京、上海、广州、成都、深圳、杭州、重庆、长沙、西安、衡阳、常德、韶关、珠海、中山、潮州、苏州、湛江、江门、无锡、武汉、惠州、沈阳、锦州、抚顺、湖州、哈尔滨、南京、温州、常州、宁波等30个城市使用每天回收数据的城市人员测量仪进行收视率调查。在未来数年内，城市测量仪将会取代日记卡被推广至更多城市。

　　覆盖全中国的收视调查网络和先进的收视监测技术标准使CSM成为中国收视研究市场上的领导者，并赢得了越来越多的客户信赖。迄今近20家4A国际广告公司、100多家电视台(国家级、省级和市级)、近400家国内广告公司和数家国内著名企业成为CSM的客户，定期享有CSM提供的丰富多样的收视率数据服务。CSM收视率已成为中国电视节目、广告交易的“通用货币”。

　　CSM致力于不断研究中国传媒行业的最新发展趋势，于2000年首次开创中国广播收听率调查研究。作为收听率调查行业的领跑者，CSM建立了独立于电视收视调查网的广播收听调查网络，并将收听率调查的城市拓展到24个重点城市，包括北京、上海、广州、南京、杭州、成都、深圳、重庆、沈阳、武汉、西安、长春、长沙、大连、福州、哈尔滨、济南、青岛、天津、郑州、石家庄、乌鲁木齐、苏州，佛山，其中北京、上海、广州、南京、重庆五个城市进行连续调查，其他19个城市实行按波次调查。

　　“公正透明，及时准确”是央视-索福瑞公司一贯遵循的质量方针和服务准则。2003年3月21日，CSM公司在已通过ISO9002-1994版质量体系认证三年的基础上再次通过了ISO9001－2000版国际质量体系认证，成为中国境内调查业中首家通过该版标准的企业。今后，公司将继续坚持客观公正的原则，凭借质量、人才和市场优势，全心致力于中国的收视(听)率调查事业，为客户提供最专业、最完善的服务。

　　Company Profile

　　CSM is a joint venture between CTR Market Research and TNS Group. CSM was founded in Beijing on December 4th, 1997. It is a company dedicated to TV audience measurement (TAM) research, providing reliable and uninterrupted TV audience measurement for the Media Industry in China.

　　TNS is the world's second largest market research company providing opinion and market research surveys. It also has more than 30 years experience measuring TV audiences across Europe and provides the most advanced ratings analysis software in the industry. TNS brings invaluable technical expertise to the partnership.

　　CTR Market Research is the largest market research company in China and possesses the country's largest media research network. With more than 10 years of experience measuring TV audiences throughout China, CTR Market Research has an unrivaled knowledge of the local marketplace.

　　The cooperation between CTR Market Research and TNS enables CSM to meet the research standards of more mature markets in one of the world's most complex media marketplaces. CSM's TV audience measurement system is organized and operated in accordance with internationally accepted standards. Our scope of work continues to expand from city to province to national panels and we continue to utilize the most advanced hardware and software available. CSM is the largest and most authoritative TV audience measurement company in China.

　　CSM operates the world's largest TV audience measurement panel. By Jan of 2005, our panels covered more than 225 cities (counties), 36,000 households and over 122,000 persons, including 1 National PeopleMeter Panel, 3 Provincial PeopleMeter Panel, 30 City PeopleMeter Panel, 20 Provincial Diary Panel and 94 City Diary Panel, measuring over 1,000 main channels all day, every day of the year.

　　CSM continues to focus on applying the most advanced audience measurement technology to China's fast growing market to meet the TV media and Advertising Agency's audience measurement requirements. In addition to our high quality diary panels, CSM has already introduced TNS people meters (the most technologically advanced audience measurement technology available) into China. By Jan of 2005, CSM placed meters in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Hangzhou, Chongqing, Changsha, Xi'an, Hengyang, Changde, Shaoguan, Zhuhai, Zhongshan, Chaozhou, Suzhou, Zhanjiang, Jiangmen, Wuxi, Wuhan ,Huizhou, Shenyang, Jinzhou, Fushun, Huzhou, Harbin, Nanjing, Wenzhou, Changzhou and Ningbo. It also launched the first ever national peoplemeter system in China, to monitor nearly 2,000 panel households throughout China. In 2002 CSM also launched the first ever, provincial urban panel installing meter in people meters in 400 households. Currently, we have three provincial peoplemeter urban panels so far. In the near future, CSM will install people meters in many more cities throughout China, upgrading our existing diary panel network..

　　CSM's TV audience measurement network (covering all of China) and our advanced technology standards have made CSM the leader in the TV audience measurement market in China. As such our client base continues to increase as more and more clients show their trust in us. By the end of 2004, CSM provided continuous and various ratings data and service for over 20 international advertising agencies and broadcasters, over 100 TV stations (including national, provincial and city TV stations), and nearly 400 domestic advertising agencies as well as some well established domestic enterprises in China. Our ratings data has already become "THE Currency" of China's broadcasting and advertising industry.

　　Besides the established TAM networks, CSM pioneered radio audience measurement in 2000 and CSM has built an independent RAM network to cover 23 major cities in China, including Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Chengdu, Shenzhen, Chongqing, Shenyang, Wuhan, Xian, Changchun, Changsha, Dalian, Fuzhou, Ha’erbin, Jinan, Qingdao, Tianjin, Zhengzhou, Shijiazhuang, Urumqi, Suzhou and Foshan. Among these cities, it conducts uninterrupted audience measurement in Beijing, Shanghai, Guangzhou, Nanjing and Chongqing, and conducts audience measurement at intervals in the other 19 cities.

　　CSM's motto is to be "Equitable, Transparent, Timely & Accurate", and this motto encapsulates the principles and guidelines that govern our service and quality management. On March 21st 2001, CSM passed the strict examination for ISO9002 Certification and became the first market research firm in China with ISO9002 Certification. On Mar 31st 2003, CSM again renew another ISO 9001-2000 Certification. In the future, the company will continue adhering to these impartial and equitable principles, and with CSM's advantage in quality, personnel and marketing, we will continue to provide the most professional and advanced service and technical support to our customers.

责编：郑德春